Emily Woods

PIPS Host Organisation: GABA Labs (Sentia)

PIPS Project Title: Behavioural, Gastrointestinal, and Neural Effects of Sentia vs Alcohol

During Emily’s PIPS placement at GABA Labs, she contributed to research comparing Sentia, a botanical alcohol alternative, with alcohol. Using an animal model, she examined drinking behaviour, gut activity, and neural responses. Preliminary results indicated differences in neural activation patterns associated with Sentia and alcohol intake, particularly in reward-related brain areas. Emily also outlined potential next steps for further investigation.

Alongside research, Emily collaborated with the marketing team to help translate complex brain–gut science into accessible messages for wider audiences, supporting their communication and product positioning strategies. She also contributed to product development by reviewing the scientific literature on potential new botanical ingredients, assessing their efficacy and safety to guide future innovations.

This placement allowed her to develop a wide range of transferable skills. She strengthened her ability to critically evaluate scientific data and present findings clearly to both technical and non-technical audiences. Working with senior leadership gave her valuable insight into how businesses balance research, investment, and long-term strategy. Emily also improved her adaptability by working across diverse areas – from laboratory research to marketing and product development.

Overall, the experience broadened Emily’s career perspective, showing her how neuroscience can be applied outside academia and how effective communication of science is vital in shaping products, businesses, and public understanding.

The DTP were pleased to read in Emily’s PIPS reflections that she became more confident and proactive, contributed ideas for future research, and adapted to the balance between scientific and commercial priorities within the company.